“I Don’t Do Fashion, I Am Fashion.”
Behind The Pink
Pretty in Pink started with my love for fashion and the feeling that comes from finding that perfect piece—the one that makes you feel confident, beautiful, and completely yourself. I’ve always loved putting outfits together, mixing feminine details with timeless pieces, and using fashion as a way to express who I am.
After taking a little time away, Pretty in Pink is back with a fresh vision. This boutique is more than just clothing—it’s a place to find pieces that make getting dressed feel fun again, whether you’re dressing up for a night out, keeping it casual, or simply wanting to feel a little extra on an ordinary day.
Pretty in Pink is feminine, fun, and effortlessly stylish, with carefully chosen pieces that feel current but still timeless. My hope is that every girl who shops with us finds something that feels like her—and leaves feeling a little more confident than when she walked in. ♡
Welcome back to Pretty in Pink. I’m so happy you’re here.
With all the love, Bay
A New Way To Shop Pretty In Pink!
Based in beautiful Red Bluff, California, Pretty in Pink is coming back with a whole new way to shop! This time around, we’re bringing the boutique online while also popping up inside my salon, The Shop Beauty Bar, so you can shop Pretty in Pink in person from time to time, too. I want shopping to feel fun, exciting, and a little unexpected, which is why I’ll be hand-picking special collections and creating themed drops instead of simply adding new pieces whenever they arrive. Every collection will have its own purpose, personality, and little bit of Pretty in Pink magic, and I can’t wait to share each one with you. Welcome to the new Pretty in Pink!
